The Secret to Finding Your Ideal Customer: Look in the Mirror

Your ideal customer might be closer than you think.

Ever find yourself stuck, asking the million-dollar question: How do you find your ideal customer? 

This is a common hurdle for many clean beauty entrepreneurs and businesses alike. But what if I told you, the answer lies within you. That’s right. Your ideal customer is you.

Identifying with your Customer

Your ideal customer has walked the same path you have. They have faced the same challenges, grappled with the same problems, and yearned for the perfect solution. This common struggle creates a shared experience that not only brings you closer to your customers but also helps you understand their needs better.

One of the key components of achieving success in your natural skincare business is understanding and connecting with your target audience. 

Here’s how to connect with your ideal customer:


This is where the concept of identifying with your customer comes into play. It involves recognizing the shared experiences and struggles that you and your ideal customer have gone through, and using that understanding to build a stronger connection with them while at the same time creating a strong sense of relatability. This relatability is what ultimately sets you apart from your competitors and helps you build a loyal customer base.

Understanding their needs

By relating to your customer, you not only establish a deeper understanding of their needs 

but you can also tap into their emotions and motivations, gaining valuable insight into their decision-making processes. This allows you to tailor your products to better meet their needs and desires, ultimately leading to increased customer satisfaction and loyalty.


Moreover, identifying with your customer goes beyond just understanding their needs. It also involves taking the time to listen to their feedback and concerns, and using that information to continuously improve your products. 

Establish trust

By showing your customers that you truly understand and care about their experiences, you establish a sense of trust and credibility, which can go a long way in building long-lasting relationships.

In today’s competitive clean beauty market, where consumers have endless options, it is crucial to establish a genuine connection with your customers. By identifying with them, you not only strengthen your brand but also create a loyal following that will not only continue to support your business but also spread positive word-of-mouth recommendations. So, take the time to understand and relate to your customers, your success depends on it!

Let’s look at your Problem-Solution Journey

When you look back at your own experience, your journey of problem-solving didn’t stop at just identifying the problem, right?  

You were determined to find a solution and that’s exactly what you did. You created a product that was born out of your intense need to resolve the issue, and that product is the answer that your ideal customer is searching for.

The Transformational Power of Your Product

Your product carries the power to transform. The transformation you underwent is the same transformation that your ideal customer is seeking – to move from a place of problem to a resolution. 

Your story of transformation becomes a beacon of hope for your customers, guiding them towards the solution they have been seeking.

So don’t forget these key points when trying to figure out your ideal customer:

  • Your ideal customer is you.
  • Your common struggle forms a bond.
  • Your product is born out of necessity.
  • Your transformation is their aspiration.

By stepping into the shoes of your ideal customer, you can better understand their needs, create solutions that genuinely help, and market your product in a way that truly resonates. 

So the next time you find yourself wondering about your ideal customer, remember that the answer might just be looking back at you in the mirror.

Looking for tips about how to start your own clean beauty brand? Check out my free guide: How To Start Your Clean Beauty Business

Share this post