For me it’s 20+ years in the natural beauty and wellness industry as a best selling author, clean beauty business coach, nationally acclaimed educator, certified aromatherapist, essential oil expert, product developer and pioneer
I could have never imagined that a health crisis in the late 1990’s would have opened the door to an amazing world of new opportunities that unequivocally altered the course of my life. The shift not only helped me heal, but redefined the path that has now become my life’s work: Clean Beauty Entrepreneurship.
I went from DIY-ing essential oils and aromatherapy to heal myself, to teaching, coaching, and advising hundreds of students, wellness practitioners, business owners, brands, companies and natural beauty entrepreneurs so that they could bring more beauty and healing to the world
See for yourself –
My journey started in 1996 with me seeking natural healing modalities like shiatsu, herbalism and aromatherapy to help me navigate through my own path to wellness. The profound shift in my well being inspired me to become a certified shiatsu practitioner and teacher, as well as a certified clinical aromatherapist.
I’ve appeared as a featured speaker at the Indie Beauty Expo, Women in Flavor & Fragrance Conference, The Jewish Museum of Florida, The Japan Society, EcoSessions, along with dozens of media events and conferences.I’ve been a guest lecturer at NYU, Arbor Vitae School of Traditional Herbalism and has presented at Nova Southeastern University (NSU).
I’ve been featured on FOX NEWS, THRIVE GLOBAL, REUTERS, CUNY TV, and has been quoted as an essential oil expert for countless print and online features and articles, TV, podcasts about essential oils, as seen in Allure, Cosmopolitan, Womens’ Health, Vogue.com, Extraordinary Health, Dr. OZ, Prevention, Well and Good, Better Homes and Gardens, Mind Body Green, People, Refinery29 and many many more.
I launched Buddha Nose, a mind-body-beauty brand that included 2 bath salts, 2 aromatic mists, 4 salves and a collection of “element balms” that were inspired by Five Element Theory, from Traditional Chinese Medicine. I made everything in my kitchen and started selling at NYC yoga studios and spas
More press and recognition started to position me as an expert in what was at the time a new beauty category called, “Green, Natural, Organic” - and from there people asked to work with me.. I first started doing private label products for spas, and eventually established myself as a product developer and ingredient expert for established brands and startups
My consulting work made me realize that brands and emerging entrepreneurs were lacking the basic foundational training about plant ingredients, essential oils and natural product formulation. So I opened the first aromatherapy school in NYC, and not only certified people to become professional aromatherapists but also taught natural skincare formulation classes and workshops, along with basic beauty business skills.
The Clean Beauty Product Launch Accelerator is an immersive program crafted from over 15 years of expert product development experience. It's a treasure trove of industry secrets that is designed to guide you through every critical aspect of launching a clean beauty brand.
The Step-by-Step System to get your clean beauty product idea out of your head and selling out at the counter — without the stress and overwhelm, and without wasting time and money.